I remember when lululemon first made it’s debut in Toronto in the early 2000s. I was in grade seven and the flashy logo was the thing to wear. The comfy pants with the logo visible from all angles on the back of the leg, to the colourful headbands that we wore with our hair tightly pulled back into a messy bun. Back then I didn’t know if I wore it because it was the “trend” or if I truly just loved how comfortable and socially acceptable it was to wear comfortable, activewear in public.
Looking back I can now say it was probably mainly due to the fact that it was comfortable, fashionable activewear that I could wear without having to go to the gym…because to this day I still love activewear.
I recently had my first experience with JUJA Active – an online activewear/athleisure shop based out of the states.
I stumbled across JUJA on Instagram and fell in love with their mission (and clothing). They’re all about empowering confidence and body love in women. Their ‘fashion-meets-fitness’, comfy clothing encourages women to feel comfortable from the gym to the streets…you don’t even have to go to the gym to wear it. It’s flattering and fashionable enough to wear while running errands, which I’m all about! They also don’t just carry their own JUJA Active brand, but a variety of other brands that share similar values.
This jacket by Lime & Vine is edgy and chic. It’s the perfect piece to go to and from the gym. I also love it with a pair of jeans, or with a cute dress. The rose gold zippers are beautiful and I love the stretchy, cool material it’s made of. It’s also on sale right now.
JUJA carries so many FUN leggings, but these W.I.T.H leggings were my favourite. A subtle ombre and not too flashy. They’re soft, stretchy and super comfortable. I tend to even wear them lounging around the house.
This PHEEL mesh-like twist top is so chic and super comfortable. I’m not really the type to just wear a sports bra in the gym, but this shirt provides enough air flow to allow you to feel like you’re really just wearing a bra. I love it. I’m also a huge fan of this scalloped sweetheart tank…how cute is it!?
I love the diversity and uniqueness JUJA Active offers – there really is something for everyone and when their clothing makes you feel great! Look good, feel good – right!?
Check them out and enter MM15 for 15% off your order!